|Product Validation Authority|
| Posted on 01/03/2014 - 13:50|
Creating a globally recognized product validation service that uses smartphones & social media to expose counterfeit products & protect consumers.
The problem of counterfeit products has moved out of what most of us would recognize, the watches, bags & sunglasses market, into fast moving consumer products & medicines, for the consumer that is buying day to day food & drink means that there is no real way to know what is being purchased. This can now range from alcohol to soft drink, off the shelve medications & car parts! If you take alcohol as a start point, the unknown purchase of counterfeit alcohol can have a devastating effect on a persons life, affecting internal organs & vision. Just as devastating, counterfeit brake or aircraft parts. Why has this happened! the penalties for counterfeiting are minor compared to other criminal acts that can produce equivalent revenue, making it attractive to those that operate outside the law.
Our solution to this problem! The unique diamond image with QR code that can be tweeted to us by the purchaser or user as a photo taken with their smart phone to verify any product that carries the diamond image, it can't be copied as each diamond code is unique to that product and item!
Target group and social impact
Any consumer, we use a social media platform to transmit & receive the image of a challenged product, users can just e-mail the image if they wish. We can tell the buyer if its a legitimate product by return, normally less than 30 seconds. If its not legitimate we can tell the buyer that & inform the producer that's being counterfeited the location of the counterfeit product for them to act on. The Diamond image can be implemented on any products by producers with the minimum of additional hardware. A product can also be challenged at any point in its journey from producer to consumer. Counterfeit products damage businesses, divert boarder resources, cheat and endanger the consumer, the advent of smart mobile technology allows every consumer to protect themselves from this plague.
Competences of the applicant
having launched and developed a number of businesses, from a disaster recovery business in the insurance industry to being a franchisor of our own business, and after having to take time off for a spinal issue and operation I am now well on the way to recovery, during the immobile years I taught myself to program in CSS and html5.
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