|That's My Tag|
| Posted on 01/03/2014 - 18:51|
That's my Tag was born out of a lost piece of Luggage! My history in insurance claims highlighted the lack of traceability of peoples belongings. So I set out to create a safe free registration service to return found lost items to rightful owners.
Things are lost everyday, in 2013 the cost to airlines was $2.3 billion for lost luggage (report is here http://goo.gl/raAKfB ), the reason it's lost, it's not identifiable! the challenge was to create a simple & secure way to identify anything without putting the owners identity at risk, it could be the house keys they lost! Plus once an item was marked you didn't have to change that when the users circumstances changed. By reducing the claims for lost items it reduces the losses for everyone, which in turn reduces costs for all of us.
It was an airline losing my suit case that was the driver for "That's My Tag", but it quickly crossed that boarder, I soon realized that the secure tagging system that I developed could be applied to any item in any environment. When you register on "That's My Tag" it allocates you with a unique 16 digit code, that code is all you will ever need on your property to have found items you have lost returned to your door. Free to register, users can print tags direct from their own printer with a QR code for quick finder connection. I would use the award to develop the RFID aspect of "That's My Tag", making it a proactive security tool for peoples belongings, using programed RFID chips to locate and identify items automatically.
Target group and social impact
If our life time we have all lost something, be it mislaid or stolen! It can have devastating effects on many people, you only have to visit lost property auctions to understand the scale of this problem. If items are more liable to have the ability to be identified they are less lightly to be lost, stolen, or kept by the finder!
Competences of the applicant
Having Started and run a number of businesses, from disaster recovery in the insurance industry to franchising our own business, after a number of years of forced sabbatical due to a spinal issue and a major operation to rectify the issue I am well on the road to recovery, during the immobile years I taught myself CSS and HTML5 and embraced mobile technology as my future.
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