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Round up hunger!
 Posted on 26/03/2014 - 11:27
Idea Outline
Make donating to food banks easy and unnoticed by your wallet by integrating donation mechanisms with internet shopping sites. A few pence will make a huge difference. All you need to do is round up!

The Challenge
13 million people live below the poverty line in the UK. Every day people in the UK go hungry for reasons ranging from redundancy to receiving an unexpected bill on a low income. In 2012-13 UK food banks fed 346,992 people. Of those helped, 126,889 were children. Rising costs of food and fuel combined with static income, high unemployment and changes to benefits are causing more and more people to come to food banks for help. Food banks help prevent crime, housing loss, family breakdown and mental health problems. A simple box of food makes a big difference. But demand outstretches supply and food banks are struggling to find enough food to help everyone who is in desperate need. What can be done?

The Solution

The amount Britons spend buying food online is set to double over the next five years. Forecasts predict UK consumers will spend £7.2bn on food and grocery shopping online by 2014.

This scheme will integrate a donation platform at the checkout stage so that shoppers can easily round up their bill to the nearest whole pound.
E.g. if the shopping bill is £31.06, they can round up to £32.00, donating 94p.

The shopper postcode data will automatically locate the nearest food banks so the shopper can select the recipient charity. Additionally, other charities could be included.

This extra amount will be donated directly to the charity of their choice.

The average online supermarket spend is £100.

If 3% of people opted-in to this scheme and gave just 1p each, it would raise £21,600,000.00


Target group and social impact
This will help people of all ages and backgrounds who are suffering from spiraling costs and static wages. It will help to alleviate childhood poverty and cut crime caused by people desperate for food. Overall population health levels will improve - this will affect the healthcare sector and budget. Food banks will benefit, as their use has soared and they only have limited resources. Shoppers will be able to contribute a small amount but this will have a huge impact overall!




Competences of the applicant
10 years working in Citizens Advice Bureau and other welfare support organisations. Extensive links with charities in Manchester, Derby, Leeds, Liverpool and London. Close relationship with nationwide marketing and communication specialists, Customer Plus. Close relationship with IT specialists.


Video Link
None posted
Social Category
  • Civic Empowerment and Community Engagement
  • Economic Empowerment and Prosperity
  • Health and Demographic Change
  • Social Inclusion, Human Rights and Equality

  • Tecnology Category
  • Geolocation
  • Web/Internet

  • Please log in to Rate this Idea

    The statistics on homelessness are truly shocking. The £21,600,000.00 that can be raised is truly amazing.