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Explore - peak experiencing in everyday life
 Posted on 07/05/2014 - 10:59
Idea Outline
Explore is a social media on concept level that encourages people to have fulfilling experiences in everyday life. It’s a tool where one can get inspired through real life stories, experience local & global and share the best moments with others.

The Challenge
Everyday life is seen today in many welfare societies as something hectic we need to escape from every now and then to gather strength and memories to share. What if we could create a life we wouldn’t have to escape from? With Explore we are inspiring people to think differently, to change their attitute towards travelling but also everyday life, so that it can become fulfilling and bring more value on a daily basis. Explore is tackling with social change, trying to improve quality of life and decrease the traditional all-inclusive travelling that often has a negative impact on local culture & nature. The idea about sustainable obligations needs to be changed to opportunities that are self-evident. Explore supports to civic empowerment and prosperity.

The Solution

Explore is a social media where people can get inspired and share their most valuable moments. A person (let’s say Martina) using Explore can find things to experience in her own neighbourhood or abroad, and read about experiences that both locals and travellers have shared. This gives Martina new perspectives, insights and the need to experience herself. If her experience is great, she will also have the need to share the story and again give inspiration to another person to both explore and share top moments on Explore. It’s a tool to find inspiration to take a moment and enjoy everyday. An open source of authentic stories. A way to create interaction between people, in order to change attitudes.
Activities: create a social media (beta version) to try out the functionality of Explore.


Target group and social impact
The target group consists of people that are so called prosumers; an information producing and consuming person, who uses internet to inform oneself and create information. Most social media users are prosumers and they would create the core users of Explore. Ones launched it would reach out to a bigger audience because of its open source stories that every human can recognise themself in. Potential benefits would on long-term be a decrease in tourism as the boundary between daily life and holiday would be less explicit. This would have a positive impact on the environment. Other benefits would be a more sustainable lifestyle (economic, ecologic and social) through daily moments of fulfillment and higher quality of life as well as development of an active and initiative-taking society.




Competences of the applicant
Martina Dahm is a freshly graduated designer who wants through design improve life and sustainable development in our societies. Explore is the ambitious outcome of her Bachelor’s thesis. Arto Sivonen is a creative designer and he is running the sustainable design firm Måndag, which focuses on building concepts for new urban living through marketing and design.


Video Link

Social Category
  • Civic Empowerment and Community Engagement
  • Environment and Sustainability
  • Social Inclusion, Human Rights and Equality
  • Other

  • Tecnology Category
  • Open Source
  • Social Software
  • Web/Internet

  • Please log in to Rate this Idea

    This is what the entrepreneur needs to produce prototypes for the market. I fully endorse the idea.

    Idea Submitter

    Thank you so much for your support and feel free to share the project ! /Explore team

    Sounds like a very good idea

    Idea Submitter

    Thank you Jennifer! /Explore team

    This is something very familiar but presented in a completely new way. This takes the things around us on a whole new level. When the true potential of this social media is used it can make a major difference in the everyday life of people and bring happiness to those who have a hard time finding it. When people start realizing what possibilities they have just around the corner if they would just open their eyes, it would boost not only the level of happiness people are experiencing but also have a positive impact on the local/domestic economy. This would be an excellent counter force against the economically depressive times we are experiencing right now.

    Idea Submitter

    Thank you Rasmus for very nice feedback and for your support ! /Explore team

    This is a very fresh and innovative concept. I also feel that the target group will gladly welcome this tool to their everyday life. Looking forward to be part of it.

    Idea Submitter

    Thank you Ulpu for both your help and support ! /Explore team