|Collaborative Tourism 4 Local Engagement -ColTourE|
| Posted on 30/05/2014 - 11:24|
ColTourE is a platform (mobile app and web) for aggregating collaborative tourism services. It will enhance access to existing assets in a territory, and foster the creation of new collaborative experiences that will benefit the local community.
Collaborative tourism is based on trust, sharing and connecting people. It is growing rapidly worldwide thanks to the emergence of innovative business and community initiatives that allow addressing the effects of the recession as well as offering new experiences to travellers by increasing their connection to the host culture. Collaborative tourism could allow to decentralize the traditional tourism offer (often highly concentrated), and redistribute its social and economic impact. In Barcelona, decentralization is a strategic goal of the city government, embodied in the Strategic Tourism Plan. However, the offer of collaborative tourism is highly fragmented, and significant imbalances are emerging regarding the integration and impact on the local community.
The platform will allow to:
The pilot will be developed in Barcelona, where tourism decentralization is a strategic goal of the city government, embodied in the Strategic Tourism Plan.
Work plan (work packages):
Target group and social impact
The platform will accomplish several functions, according to five main target groups: a) Tourists: discovery of new services and access to alternatives to traditional tourism; b) Users who are already "collaborative tourists": access to diverse services, connection to the local community, improved offer of experiences; c) Collaborative service companies and startups: visibility, integration, increase of the user base, social and economic impact assessment; d) Local community: more harmonic integration of tourists, redistribution of social and economic benefits throughout the city. e) Public institutions: decentralization of tourism in saturated areas, enhancement of the destination brand, data collection to improve knowledge on collaborative tourism and its local impact
Competences of the applicant
Barcelona Media Technology Centre: Culture and Tourism Lab - products and services to value heritage, culture and tourism for local development; Social Media Research Group - characterization and modelling of interaction patterns in social media. OuiShare is a think and do-tank with the mission to empower citizens, public institutions and companies to create a collaborative economy.
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