|Crowdinnovation platform for sustainable packaging|
| Posted on 30/05/2014 - 15:09|
We will initiate a European platform that compiles best practice cases for sustainable packaging design, hosts sustainable design competitions and thereby builds up a directory of best practice cases for sustainable packaging design.
Unsustainable design has become a major issue: 12% of fruits and vegetables, 9.5% of seafood and 4% of meat are lost within distribution and retail – i. a. caused by bad packaging design. Every European citizen produces more than 160 kilos packaging waste a year. The growing e-commerce sector is in need of more sustainable packaging solutions. We need more sustainable packaging solutions to reduce the packaging waste as well as food waste within distribution and retail caused by the use of unsustainable packaging. Beyond that, we can create new jobs and save our environment. Thus our idea makes a positive contribution to both a more sustainable Europe – both economically and environmentally.
We will initiate our platform that compiles best practice cases for sustainable packaging design, hosts sustainable design competitions and thereby builds up a directory of best practice cases for sustainable design.
With crowd innovation competitions, we can challenge European designers to develop further sustainable solutions for packaging design. Hence, companies are able to express their needs and wishes, while designers can create and upload their solutions. By enabling this exchange, we bring together innovative designers and manufacturers, thus putting the entire creative European potential to use.
If we received a grant, we would
Target group and social impact
Our target group involves the entire European packaging sector with a special focus on design and engineering students. Our platform will bring together designers, developers and manufactures, inspire the packaging sector and mobilise design and engineering students with our competitions. By getting people to share their ideas and drafts for sustainable packaging design, we can accelerate sustainable packaging design being put to use all over Europe. If we can shift packaging towards a more sustainable and efficient way of production and design, we will be able to reduce packaging waste and thereby lower the amount of resources needed.
Competences of the applicant
Social Value GmbH is a social entrepreneur aiming to raise awareness for social innovation and dedication through online competitions. Since 2008, we have created and run over 60 online challenges with more than 4.000 NGOs and reached an audience of more than four million people. Among others, we have worked for Hewlett-Packard, the Deutsche Post, several banks and newspapers.
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