| Posted on 30/05/2014 - 18:10|
foodPreneurs is a digital platform which provides local small food sellers with a community to rethink and promote their business models in order to survive against the monopoly of big commercial areas, by using new tools and the support of customers
Local markets and grocery stores, also known for their relevance in the social life of a neighbourhood, are more and more being socially excluded by big commercial areas. Losing the shopping experience, the relation between the salesmen and the neighbours, and mainly, the consumption of fresh and quality products are some of the consequences. Markets are driven by experienced people that lack the skills to creatively rethink their business to compete against big supermarkets. Even though those sellers are placed next to each other, they feel a lack of support and collaboration channels. Besides, the daily buyer, as essential part of the urban market, cannot access information about food origins, its characteristics, its supply chains and the socio-environmental impact that it generates.
foodPreneurs is an international small food sellers web platform to promote and redesign their food business models.
Target group and social impact
foodPreneurs regains the connections among neighbourhoods, their inhabitants, and the micro-economies that happen within those. Economic flows, specially food flows are essential to strengthen the social life and foster more sustainable lifestyles, since both the act of buying and the act of eating are essential in European societies’ daily life. Further, foodPreneurs helps confront the economic crisis and the monopoly of big commercial surfaces, by helping small local sellers adapt their businesses to the needs of the new consumers, which through the platform will become a sort of prosumers, contributing to the redesign of the shops where they buy in, becoming more engaged with those small markets. At the same time it will reactivate local economies, and the consumption of local produce.
Competences of the applicant
“Ideas Brocolis, Seeding Sustainable Change” is a non-profit organization whose aim is to promote an active citizenship that acquire sustainable lifestyles through new learning techniques and the introduction of the concept of sustainable development, providing the necessary tools and facilitating the knowledge for innovative, sustainable and human-centered designs. See more at: ideasbrocolis.org
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