Posted on 30/05/2014 - 18:10
Idea Outline
foodPreneurs is a digital platform which provides local small food sellers with a community to rethink and promote their business models in order to survive against the monopoly of big commercial areas, by using new tools and the support of customers

The Challenge
Local markets and grocery stores, also known for their relevance in the social life of a neighbourhood, are more and more being socially excluded by big commercial areas. Losing the shopping experience, the relation between the salesmen and the neighbours, and mainly, the consumption of fresh and quality products are some of the consequences. Markets are driven by experienced people that lack the skills to creatively rethink their business to compete against big supermarkets. Even though those sellers are placed next to each other, they feel a lack of support and collaboration channels. Besides, the daily buyer, as essential part of the urban market, cannot access information about food origins, its characteristics, its supply chains and the socio-environmental impact that it generates.

The Solution

foodPreneurs is an international small food sellers web platform to promote and redesign their food business models.
It combines the tool BusinessModelFood, a market flows mapping and a critical analysis of each seller made by customers based on sustainable and socio-economic criteria. As a result, new ideas emerge to redesign and adapt their business to current societal needs. Ideas are published in the platform and through crowdsourcing, receive feedback from food selling peers and potential customers to validate it.
The platform is combined with workshops, bringing together the sellers and other stakeholders within a local market to rethink more sustainable food business models.
If awarded, we will run a pilot market project (flows map, workshops and prototype ranking tool and platform)

Target group and social impact
foodPreneurs regains the connections among neighbourhoods, their inhabitants, and the micro-economies that happen within those. Economic flows, specially food flows are essential to strengthen the social life and foster more sustainable lifestyles, since both the act of buying and the act of eating are essential in European societies’ daily life. Further, foodPreneurs helps confront the economic crisis and the monopoly of big commercial surfaces, by helping small local sellers adapt their businesses to the needs of the new consumers, which through the platform will become a sort of prosumers, contributing to the redesign of the shops where they buy in, becoming more engaged with those small markets. At the same time it will reactivate local economies, and the consumption of local produce.

Competences of the applicant
“Ideas Brocolis, Seeding Sustainable Change” is a non-profit organization whose aim is to promote an active citizenship that acquire sustainable lifestyles through new learning techniques and the introduction of the concept of sustainable development, providing the necessary tools and facilitating the knowledge for innovative, sustainable and human-centered designs. See more at:

Video Link
None posted
Social Category
  • Civic Empowerment and Community Engagement
  • Economic Empowerment and Prosperity
  • Environment and Sustainability
  • Health and Demographic Change
  • Knowledge Society and Education

  • Tecnology Category
  • Data
  • Social Software
  • Web/Internet

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    nice idea, sounds good, could be combined with the packaging crowdservice - may be you cooperate?

    nice idea, sounds good, could be combined with the packaging crowdservice - may be you cooperate?

    great idea! great solution!
    so needed!!!

    I love the idea!

    Don't give up brocolis!

    Well done! Let's go to the final round!

    Idea Submitter

    Also if you wanna check more info about the challenge, this EU project is already working deeply on it

    great idea!!!

    Food supply chains in the hands of large groups of industrial producers/dealers and retailers is defenitely hindering EU citizens well-eating, well-being and socialising habits, not mentioning the level of dependency of upstream small size manufacturers. Thumbs up for your project, this is serious issue, and if well adressed can deliver outstanding short and long term impacts on health, public healthcare expenditure and peoples well-being.

    Idea Submitter

    Thanks Emmanuel, this is are some of the challenges we are currently living and without looking at it from a systems perspective it is difficut to see all the social impacts that empty markets can have and more importantly, the potential opportunties that bringing life back to them opens to our society.