|netizen - identity management and internet privacy|
| Posted on 31/05/2014 - 13:38|
We are digital, even digital natives. And we love it. Our aim is to manage and curate your Internet Identity and help you protect its privacy. At the same time, get the best deals and advertisements according to your real identity and location.
Internet offers never ending ways to express ourselves and this is how our Internet Identity is built up. However, sometimes we are not really aware that companies gather fragmented data from internet users to generate user profiles which are offered to advertisers looking for targets. Users' concern about what happen to their data and how are they profiled increases. This process happens in complete obscurity to the user. We want to offer transparency to users in this regard. On the other hand, businesses and online advertisers are also worried about advertising companies that generate bogus traffic and click fraud for their ads. Keywords are Cooperation, Transparency and Privacy. It's all about better buying online through curated advertisement campaigns. Specially to mobile users.
See attached picture.
Target group and social impact
Our idea is targeted to all Internet consumers, both fixed or mobile and companies. We are looking for active customers that want to take control of their privacy and consumer profile in Internet. Because they know that if they don't, others will do for them. There are lots of users that believe that online advertisements could be better and fit their real needs in real time while respecting their privacy. On the other hand, we have already millions of companies that rely on current online advertisement campaigns and we also have other lots of companies that don't do it yet because they don't think it could be useful: local shops, organic shops and alike. We are looking for a platform that will also help to fill this gap between mobile Internet users and businesses.
Competences of the applicant
Jordi Jaen Pallares freelance Researcher and Developer from Barcelona living in Berlin. M.Sc in Telecommunications Engineering and former Fraunhofer Institute fellow researcher. Research Topics: Networking, Cryptography, IT Security, Multimedia and Mobility. Interested in Internet Privacy and collaborative mesh networks. Keen about technological solutions and new market niches for innovation.
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